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Marketing Automation
Event Funnel Tracker
A high-converting event registration funnel that automatically manages registrations, reminders, lead nurturing, and internal notifications for limited-seat events.

Client
Client overview
Designed for organizations running training sessions, workshops, and limited-capacity events that needed a reliable way to manage signups, reminders, and follow-up without spreadsheets or third-party tools.
Problem
The challenge
- Manual registrations
- Missed follow-ups
- No attendance tracking
- Oversold events
Approach
The solution
Designed a conversion-focused event funnel with limited-capacity logic and automated lead management — from the first ad click through post-event nurture.
Build
Features implemented
- Landing Page
- Registration Form
- Limited Seat Counter
- Automated Reminder Emails
- SMS Reminder
- Internal Notifications
- Pipeline Tracking
- Lead Scoring
- Follow-Up Automation
- Thank You Page
Outcome
Business impact
- Higher registration rates
- Reduced no-shows
- Automated event communication
- Improved lead conversion
Stack
Technology stack
GoHighLevelAutomationCRMCalendarsEmailSMS
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